Back in the 90s people paid attention to adverts, so much so that some would be anticipated like the release of a new album.\n\n\n\nThe latest big advert would be a TV event and every now and then they would become a social phenomenon.\n\n\n\nThese weren\u2019t the quick and to the point adverts of old either, these were big budget productions by some of the the world\u2019s most renowned directors.\n\n\n\nAs well as selling the product many of these adverts would\nhelp promote up and coming bands as well as established artists. \n\n\n\nA lot of these songs would go on to storm the charts so let\u2019s take a lookback at ten of the biggest tunes and the classic adverts that launched them.\n\n\n\nStarting with...\n\n\n\nLeftfield \u2013 Phat Planet (Guinness - Surfer)\n\n\n\n\n\n\n\nTick follows tock follows tick follows tock. \n\n\n\nThe Guinness Surfer advert took everyone by surprise. It was hugely emotive and when coupled with the deep rumbling bass of Leftfield\u2019s Phat Planet it became a sensation.\n\n\n\nBabylon Zoo \u2013 Spaceman (Levi\u2019s - Spaceman)\n\n\n\n\n\n\n\nOne of the most 90s adverts you could possibly imagine. \n\n\n\n3D computer graphics and a pitched up rave vocals sold this to the masses. \n\n\n\nBablylon Zoo's Spaceman quickly became a number one hit and deservedly so. \n\n\n\nSome were left disappointed, expecting an all-out rave banger and getting a Grunge infused slab of electronic rock. \n\n\n\nIt\u2019s still a classic to this day though and rightfully so.\n\n\n\n\n\n\n\nStiltskin \u2013 Inside (Levi\u2019s - Creek)\n\n\n\n\n\n\n\nGrunge was massive at the start of the 90s and Levi\u2019s knew it. \n\n\n\nTheir use of this Stiltskin track was perfect and captured the mood of the time. \n\n\n\nThe playful advert was a must watch when it came on.\n\n\n\nLenny Kravitz \u2013 Fly Away (Peugeot - 206)\n\n\n\n\n\n\n\nLenny Kravitz was already a big star before this advert but\nthis gave him a UK number 1. \n\n\n\nFly Away is a classic 90s rock tune that sounds as fresh today as it did then. This inspiring track definitely helped Peugeot sell a lot of 206's back then as well.\n\n\n\n\n\n\n\nSpice Girls \u2013 Move Over (Pepsi \u2013 Generation Next)\n\n\n\n\n\n\n\nPepsi and Coca-Cola were still very much at war in the 90s\nand adverts became their battleground.\n\n\n\nBoth brands utilised the biggest artists of the time and in 1997 Pepsi recruited the world\u2019s biggest pop act at the time, The Spice Girls. \n\n\n\nThe rest as they say is history.\n\n\n\nDr Alban \u2013 It\u2019s My Life (Tampax - Compak)\n\n\n\n\n\n\n\nEurodance always lent itself well to adverts and It\u2019s My Life was the perfect fit, excuse the pun, for Tampax.\n\n\n\nBelieve it or not this advert caused huge controversy at the time for its Feminist message of independence and actually showing a Tampon on television. Laughable really if you think about it today.\n\n\n\n\n\n\n\nYanni \u2013 Aria (British Airways - Face)\n\n\n\n\n\n\n\nWhilst this may not have become a huge hit single everyone\nof a certain age will know this tune. \n\n\n\nThis British Airways advert was so popular that it would stick in your head for weeks which in the world of advertising is a job well done.\n\n\n\nPerfect Day (BBC)\n\n\n\n\n\n\n\nThe BBC generally pride themselves in their lack of\nadvertising but in 1997 they released a 4 minute advert to advertise, well,\nthemselves.\n\n\n\nThe song itself was a cover of Lou Reed\u2019s classic Perfect Day and it was performed by the cream of the music industry at the time. \n\n\n\nLou Reed, David Bowie, Heather Small, Burning Spear, Boyzone, Bono, Elton John, Sarah Brightman, Shane McGowan, Ian Brodie, Gabrielle, Ginger Wildheart, Brett Anderson, Tom Jones and many others performed and made it a number one single.\n\n\n\n\n\n\n\nPerez \u2018Prez\u2019 Prado \u2013 Guaglione (Guinness - Anticipation)\n\n\n\n\n\n\n\nIf you were a teenager in the 90s then this tune is probably the first thing that springs to mind if you mention Guinness. \n\n\n\nEveryone knew the funny little dances and it came to personify the brand.\n\n\n\nHowever, many people didn\u2019t realise is that the tune was originally released in 1954 and Perez had actually passed away in 1989 aged 72.\n\n\n\nThis didn\u2019t stop the track from reaching number 2 in the UK charts, all thanks to this advert.\n\n\n\nShaggy \u2013 Boombastic (Levis - Boombastic)\n\n\n\n\n\n\n\nMr Lover Lover Mmmmmmh. \n\n\n\nThat\u2019s right, Shaggy hit the big time in 1995 with this massive dancehall smash. \n\n\n\nAgain it was all thanks to an advert and yet again it was\nLevi\u2019s who were at the top of their game. \n\n\n\nThis one was also helped by some controversy, the hero of\nthe advert taking his jeans off and then snogging the damsel in distress was\ndeemed too racy by some. \n\n\n\nOf course there were plenty more classic tunes that came\nfrom adverts and all of them helped both the acts and the products they\nadvertised to reach immortal status.\n\n\n\nFeeling Nostalgic?\n\n\n\nWhich classic adverts introduced you to new music? Why not head over and join Retroheadz Reddit group and join in the chat or add your comments below.