polly-pocket

The Evolution of Polly Pocket – The Micro Toys For Girls

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Polly Pocket were originally by Bluebird Toys, small interiors or exteriors in a pocket sized case. The original Polly Pockets were less than one-inch-tall and made of a hard plastic.

The current versions are two to three inches tall and are made of a flexible plastic with rubberised clothing. The modern Fashion Polly dolls by Mattel are very different, taller and thinner.

When was Polly Pocket Invented?

Polly Pocket was the brainchild of Chris Wiggs who came up with the idea in 1983, for his daughter. He used a make up powder compact to make a small house inside for a tiny doll.

Bluebird Toys licensed the idea and the first Polly Pocket toys arrived in stores in 1989 where it came across as the girls version of Micro Machines which had already captured the minds of kids everywhere where miniature toys that could be taken and played with anywhere.

Polly Pocket also had larger playsets such as the Pollyville Mansion which was very much in sync with Galoobs larger Micro Machine playsets that again were hugely popular

In 1998 Bluebird Toys were taken over by Mattel.

Mattel’s big update of Polly Pocket

In 1998 Bluebird Toys were taken over by Mattel who redesigned the dolls and created a new series of items. The new Polly Pocket figures became taller and more lifelike then the originals.

In 1998 Mattel also introduced ‘Fashion Polly!” which consisted of the original characters, but they were nearly four inches tall and came with movable plastic joints. It gave a new, yet familiar face to fashion dolls.

Instead of normal cloth materials the clothing was made of unique “Polly Stretch” garments, made by Genie Toys. The clothes were rubbery and could be put on and removed from the dolls.

Polly was also given clothes made of thin, hard plastic that could clip together using magnets. Boy dolls were also introduced and also made appearances in the Polly Pocket videos, books and website

For the 2010 design the dolls were changed even more by Mattel. Meaning bigger feet, head and leg size. The height remained pretty much the same but the reactions were mixed, as the dolls looked childlike instead of the original tween look.

The change in Polly Pocket over the years has been huge and is one to have fond memories attached across multiple generations in all its versions for girls (and now mums)

Polly Pocket still has toys coming out and doesn’t look to stop as its appeal is universal and a great way of shaping and encouraging young minds to play how they want to.

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